Risk Management Portal

The brief was to take the legacy portal ​FRM and apply a comprehensive ​reskin, making iterative enhancements ​in UX and UI while adhering to an Agile ​UX methodology. The FRM portal was ​rebranded as HALO, for which I ​developed design systems that vividly ​brought the new brand identity to life.

The HALO platform needed to be multi-​lingual and support non-Latin alphabets, ​necessitating the integration of various ​international portals into a cohesive, ​unified platform. This involved creating a ​scalable design system and ensuring ​consistent user experiences across ​diverse languages and regions.

The Agile approach allowed for continuous ​user feedback and iterative improvements, ​ensuring the platform met both user needs ​and business goals.

My role: Creative Lead

Design team: 1 Business Analyst / PM

Methodology: Agile UX

Our primary objective was to overhaul the site ​structure and enhance template designs to ​optimise user journeys. We started by ​identifying gaps and opportunities within the ​existing framework, aiming to streamline ​navigation and improve user experience. The ​approach was to allow customers to explore ​Experian through tailored lenses, a departure ​from the previous internal-centric structure ​that had caused confusion among users.

My role: Creative Lead

Design team: 2 designers, 1 content designer

Methodology: User-Centered Design

What we delivered

We ensured each core page was easily accessible by ​implementing mega menus for cohesive navigation ​and a Floating Action Button for quick contact access. ​Despite existing design system constraints, we ​consolidated product offerings and introduced a ​customer-first content organisation, creating bespoke ​templates aligned with industry verticals and strategic ​focus areas. This set the stage for enhanced search ​functionality and prioritised search results to improve ​user interaction.

We simplified the overwhelming product catalog and ​evolved lead-generation processes to capture more ​relevant data efficiently. Emphasising iterative ​development, we adopted principles of continuous ​enhancement and flexibility, refining solutions based ​on evolving needs and aiming for incremental value ​delivery rather than a singular, final release date.

The outcome

In the first month of launch the site gained a 300%

(4x the original amount) increase in conversations ​from visitors into leads

The project focused on increasing lead volume for the Advice service, ​establishing an MVP baseline for the new loans comparison service ​for iterative testing, and enhancing brand awareness.

Initially, a rudimentary website with minimal content and low user ​engagement was in place, lacking any design systems. Using a design ​thinking methodology, we developed a comprehensive design system ​to ensure visual and functional consistency across the platform.

We selected tools that would yield ​the most valuable data, identify ​opportunities, and deliver within a ​tight timeframe. To expedite ​discovery, we utilised data gathered ​from a sister company within the ​same umbrella organisation.

By expanding and refining the brand's ​digital presence, we transformed the ​user experience and interface, ​creating a scalable foundation for ​future enhancements.

My role: Creative Lead

Team: 1 Content designer,

1 Head of Design

Methodology: Design Thinking

We embarked on a UX/UI project for Vodafone's Public ​Sector Portal using a lean UX methodology. Key ​challenges included a poorly orchestrated sales funnel ​with high drop-off rates, low traffic, lack of customer ​awareness, and no cross/up-selling capabilities. Our ​objectives were to enhance customer experiences, ​reduce drop-off rates, create a consistent data-driven ​portal, and implement a scalable solution.

I led the discovery phase, directing our UX and design ​recommendations. We conducted a comprehensive site ​analysis, brand and user engagement review, sales ​funnel evaluation, and gathered stakeholder feedback. ​We also performed competitor analysis and created ​moodboards, user personas, and user journeys to ​identify pain points and propose solutions for user flows ​and site structure.

My role: Creative Lead (discovery phase)

Design team: 3 designers

Methodology: Lean UX

In phase two, we optimised conversion rates and ​enhanced the sales funnel on allstarcard.co.uk. This ​involved improving user flows, refining content, and ​enhancing overall usability. Our front-end design and ​UX overhaul aimed to reposition the organisation in the ​FinTech sector through data and competitor analysis, ​user stories, personas, and iterative prototyping. In ​Phase 3 we worked on the customer portal, taking the ​user on a full E2E journey / experience.

The outcome

An 83.9% increase in lead generation form ​completions within the first month

Fleetcor: Allstar Fuel Cards UK

Other projects

Account area creation

Fleetcor: Complex Customers

Mapped four portals for feature parity into a single ​product for managing fuel cards. The prototype ​was created in Figma and tested in Maze. Design ​and UX tasks included reviewing existing research, ​journey mapping, building a functional ​requirements list, low-fi and hi-fi prototyping in ​Figma, and user testing in Maze.

New account area creation

Profile Pensions

Profile Pensions partnered with us to enhance ​their digital offerings, creating clear, valuable ​customer experiences and an accurate, real-time ​data view. We designed an account hub through ​iterative sprints, collaborating closely with their in-​house brand team.

UX enhancements

Queens Green Canopy

The project aim was to celebrate the emotional and ​environmental benefits of planting trees, share our ​knowledge and passion in growing and caring for ​trees, encourage and reward making a difference. My ​role was to direct the design path and be a design ​consult and project manage the development.

Website & brand creation

Use Your Local

The concept behind this company is to connect ​consumers with pubs and bars, allowing them to ​find and follow their favourites. The team and I ​were tasked with the creation of the new site, a ​branding company had created the logo, selected ​the fonts and colour palette. It was then on myself ​and the team to build a memorable experience.

Website & account area

Mudey

Mudey is a Portuguese Insurance comparison site. ​The team and I worked E2E on building the ​commercial site, comparison engine and account ​area. The team and I had new challenges around ​designing in another language and dealing with ​much larger character counts. We built the brand ​with sizable limitations.

Digital product & brand creation

Insurance company

A start-up company, approached the team to ​create a new digital experience that allowed ​consumers to compare cyber insurance. This ​project was full E2E, from branding, discovery ​through to final designs. We delivered a ​commercial website and account area. This ​project is currently blocked from go live due ​reasons out of our remit.

Website & brand creation

Mental Health Innovations

Created a new online presence to complement an ​updated brand for digital mental health charity ​‘Mental Health Innovations’. This helps to ​transform lives by improving access to helpful ​digital resources for mental ill health in the UK.

Website rebuild

Standard Chartered Bank

I was the sole in-house design function and ​worked alongside Wunderman UK to overhaul ​SC.com from the ground up. Working on UI, UX ​and content development, providing feedback and ​direction.

Iterative UX/UI enhancements

The Royal Foundation

We undertook a UX/UI project with iterative ​enhancements within a lean UX framework, ​refining the design system while strictly adhering ​to brand guidelines. This ensured continuous ​improvement and alignment with charity ​objectives, enhancing the overall user experience.